Mar
28
2010
Long ago when the beetle was born (1938) it was a car for the masses. The Beetle was inexpensive and unique. Then the Beetle went through the love/peace phase in the 60's and early 1970's. The new Beetle which debuted in 1998 has morphed into something different. It's still an inexpensive car compared to an average car but now the Beetle convertible is more of a feminine car. Cars that are rounded and cute typically appeal to women but Volkswagen goes further. It's a full fledged girl car.
Need a little proof? In 2006 VW launched a campaign in London called Beetle Art. Basically VW had 4 very feminine styled decal packages that you could place on your car. The stickers would last for 3 years and not hurt the paint. Target market: women from 25 to 49. There were 90,000 of those packages made. Volkswagen has taken the Beetle Art mini site down and it redirects you to the Beetle page on VW main site.
The car even came with a vase for holding flowers. As a man I enjoy flowers but a vase in my car...NEVER. Even the colors that this car comes in are feminine, candy white, heaven blue metallic, gecko green metallic, red like my heart and harvest moon beige. Those are the real colors I didn't make any of them up. Ok, I made up the red one but the other colors are legitimate VW Beetle colors.
